CAMS Article : CAMS Ignition Sparks TV Interest

The new CAMS Ignition Program forms the basis of CAMS’ response to the serious road safety and behaviour issues confronting young drivers. As part of this response, an Ignition day was held at the MG Car Club of Geelong on Friday 2nd July in Geelong, Victoria.

Having heard about the CAMS Ignition Program, Channel 9′s A Current Affair television crew attended the day to capture the activities and prepare a story for the show. The crew and ACA reporter Nick Coe spent the whole day at Ignition with Nick himself even hopping behind the wheel for a driving exercise.

The Ignition Program is a community development initiative by CAMS and its member clubs across Australia and is aimed at achieving better road safety outcomes for young people. The program is designed to provide pre-learner and learner drivers with the chance to drive a vehicle and gain an introduction to road safety before venturing onto public roads. It aims to start the education process early on to instill the best attitudes and behaviours in our young people before obtaining their licence.

The Geelong Ignition Program generated very positive feedback from the participants. Here are a few samples:

Very effective. Government should support and fund more programs like this and include as compulsory in schools.

Excellent presenters friendly, clear, professional.

The best thing about Ignition was being able to learn the theory part of driving and using the information with practice, and actually getting to drive knowing the new information.

The Ignition story aired on A Current Affair on Tuesday 6th July, and response to the story has been overwhelming. All feedback has been immensely positive and parents and their children across the country are eagerly awaiting an Ignition Program near them.

Ignition will be rolled out across Australia over the next 6 to 12 months. Car clubs or venue operators interested in becoming involved with delivering Ignition in their area should contact CAMS using the details below. Interested participants can also contact CAMS to register their interest and will be notified when an Ignition Program is scheduled for their state.

If you were not able to see the Ignition Program story on A Current Affair and would like to, visit www.cams.com.au and click on CAMS TV.

For more information on CAMS Ignition, contact: Lauren Croft 0408 563 150 lauren.croft@cams.com.au Nominations for both the Australian Motor Sport Official of the Year and State Motor Sport Officials of the Year will close on Friday 29th October 2010.

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